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The ‘supercenter’ effect: How massive, one-stop retailers fuel overconsumption − and waste

  • Written by Suvrat Dhanorkar, Associate Professor, Georgia Institute of Technology
The ‘supercenter’ effect: How massive, one-stop retailers fuel overconsumption − and waste'Big-box' supercenters can contribute to overpurchasing by shoppersFrederic J. Brown/AFP via Getty Images

Imagine walking out of a Walmart, Target or Costco. As you push your large shopping cart to your car, you ask yourself: Did I really need all that stuff?

The answer is you probably didn’t.

In a recent study, my co-authors Lina Wang, Sungho...

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