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How Hershey’s chocolate survived an attack from Mars − and adopted a business strategy alien to its founder

  • Written by John Haddad, Professor of American Studies, Penn State
How Hershey’s chocolate survived an attack from Mars − and adopted a business strategy alien to its founderHershey's chocolates are made in Hershey, Pa., a town once considered an industrial utopia. Gary Burke/Moment Collection via Getty Images

Walk into any grocery store to stock up for Halloween and you will discover that, for chocolate treats, you have two basic choices:

Will it be Mars or Hershey?

I often buy both, but that is beside the point. The...

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