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Why is Halloween starting so much earlier each year? A business professor explains

  • Written by Jay L. Zagorsky, Associate Professor Questrom School of Business, Boston University
Why is Halloween starting so much earlier each year? A business professor explainsA display of Halloween products for sale in West Covina, Calif., on Sept. 10, 2025.Frederic J. Brown/Getty Images

Halloween is a fun, scary time for children and adults alike – but why does the holiday seem to start so much earlier every year? Decades ago, when I was young, Halloween was a much smaller affair, and people didn’t start...

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