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Winning with misinformation: New research identifies link between endorsing easily disproven claims and prioritizing symbolic strength

  • Written by Randy Stein, Associate Professor of Marketing, California State Polytechnic University, Pomona
Winning with misinformation: New research identifies link between endorsing easily disproven claims and prioritizing symbolic strengthFor some symbolic thinkers, an independent mind is paramount.Axel Bueckert/iStock via Getty Images Plus

Why do some people endorse claims that can easily be disproved? It’s one thing to believe false information, but another to actively stick with something that’s obviously wrong.

Our new research, published in the Journal of Social...

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