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Jimmy Swaggart’s rise and fall shaped the landscape of American televangelism

  • Written by Diane Winston, Professor and Knight Center Chair in Media & Religion, USC Annenberg School for Communication and Journalism
Jimmy Swaggart’s rise and fall shaped the landscape of American televangelismRev. Jimmy Swaggart preaches at the Los Angeles Memorial Sports Arena on March 29, 1987. AP Photo/Mark Avery, file

Jimmy Swaggart, one of the most popular and enduring of the 1980s televangelists, died on July 1, 2025, but his legacy lives.

Along with Jerry Falwell and Pat Robertson, he drew an audience in the millions, amassed a personal fortune an...

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