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Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows

  • Written by Deidre Popovich, Associate Professor of Marketing, Texas Tech University
Calorie counts on menus and food labels may not help consumers choose healthier foods, new research showsFitness apps make it easy to track the number of calories in a meal.d3sign/Moment via Getty Images

Knowing the calorie content of foods does not help people understand which foods are healthier, according to a study I recently co-authored in the Journal of Retailing. When study participants considered calorie information, they rated unhealthy food...

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