Asian Spectator

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Everything everywhere all at once: How Zohran Mamdani campaigned both online and with a ground game

  • Written by Stuart Soroka, Professor, Communications and Political Science, University of California, Los Angeles
Everything everywhere all at once: How Zohran Mamdani campaigned both online and with a ground gameNew York mayoral candidate Zohran Mamdani and U.S. Rep. Pramila Jayapal meet voters to go door-knocking in Jackson Heights on Sept. 14, 2025.Selcuk Acar/Anadolu via Getty Images

Accounts of Zohran Mamdani’s campaign for New York City mayor have highlighted both his online presence and his ground game.

Mamdani won the general election with...

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