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The marketing genius of Spotify Wrapped

  • Written by Ishani Banerji, Clinical Assistant Professor of Marketing, Clemson University
The marketing genius of Spotify WrappedCharli XCX performs during a celebration of the annual release of Spotify Wrapped in 2022 in Los Angeles.Kevin Winter/Getty Images for Spotify

Even before this year’s Spotify Wrapped dropped, I had a hunch what mine would reveal.

Lo and behold, one of my most-listened-to songs was an obscure 2004 track titled “Rusty Chevrolet” by...

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