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With Hooters on the verge of bankruptcy, a psychologist reflects on her time spent studying the servers who work there

  • Written by Dawn Szymanski, Professor of Psychology, University of Tennessee
With Hooters on the verge of bankruptcy, a psychologist reflects on her time spent studying the servers who work thereServers told researchers that they were instructed to make their male customers feel special.Brian Brainerd/The Denver Post via Getty Images

In 1983, six businessmen got together and opened the first Hooters restaurant in Clearwater, Florida. Hooters of America LLC quickly became a restaurant chain success story.

With its scantily clad servers and...

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