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What is personalized pricing, and how do I avoid it?

Written by Jay L. Zagorsky, Associate Professor Questrom School of Business, Boston University

Recently, Delta Air Lines announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians. But Delta isn’t the only business interested in using AI this way. Personalized pricing has already spread across a range of industries, from finance to...

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