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Selling fear: Marketing for cybersecurity products often leaves consumers less secure

  • Written by Doug Jacobson, Professor of Electrical and Computer Engineering, Iowa State University
Selling fear: Marketing for cybersecurity products often leaves consumers less secureScare tactics might help sell security products, but they can actually make you less safe.selimaksan/E+ via Getty Images

You have likely seen multiple ads for products and services designed to make you more secure online. When you turn on your television, see online ads, or even when you get in-app notifications, you are likely to encounter...

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