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Polarization, brain rot and brat – the 2024 words of the year point to the power, perils and ephemeral nature of digital life

  • Written by Roger J. Kreuz, Associate Dean and Professor of Psychology, University of Memphis
Polarization, brain rot and brat – the 2024 words of the year point to the power, perils and ephemeral nature of digital lifeSocial media has played a big role in political polarization.kieferpix/iStock via Getty Images Plus

Ever since the American Dialect Society selected a Word of the Year at its conference in 1990, over half a dozen English dictionaries have anointed an annual word or phrase that’s meant to encapsulate the zeitgeist of the prior year.

In 2003,...

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