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We surveyed hundreds of vacationers to confirm this ancient wisdom: The journey matters as much as the destination

  • Written by Mark R. Gleim, Associate Professor of Marketing, Auburn University
We surveyed hundreds of vacationers to confirm this ancient wisdom: The journey matters as much as the destinationThis waiting isn't the hardest part.Anthony Devlin/Getty Images

Americans spent more than US$850 billion on domestic leisure travel in 2023, a sum that looks likely to rise in future years. Whether it’s a weekend getaway to a Taylor Swift concert, a long-anticipated holiday visit with family, or a monthlong tour of national parks, travel can...

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