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AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studied

  • Written by Lauren Labrecque, Professor of Marketing, University of Rhode Island
AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studiedAI can tailor marketing to fit you, but at what cost?Yuichiro Chino/Getty Images

Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction.

Marketers use AI-powered algorithms to scour vast...

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