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Your politics can affect whether you click on sponsored search results, new research shows

  • Written by Alexander Davidson, Associate Professor of Marketing, Wayne State University
Your politics can affect whether you click on sponsored search results, new research showsGood news for digital marketers.Boy Wirat/Getty Images

American businesses spend close to US$100 billion each year to secure top advertising spots in search engine results – even though it’s not exactly a secret that most online shoppers scroll right past them.

In fact, organic links – results that aren’t sponsored...

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