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How pollsters have adapted to changing technology and voters who don’t answer the phone

  • Written by Spencer Kimball, Associate Professor of Communications, Director of Emerson College Polling, Emerson College
How pollsters have adapted to changing technology and voters who don’t answer the phonePollsters have developed a range of methods for selecting who is asked to answer poll questions.Guido Mieth/Moment via Getty Images

As the U.S. presidential election approaches, news reports and social media feeds are increasingly filled with data from public opinion polls. How do pollsters know which candidate is ahead in what swing state or with...

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