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Why CNN is changing up its polling for 2024

  • Written by W. Joseph Campbell, Professor Emeritus of Communication, American University School of Communication
Why CNN is changing up its polling for 2024Political surveys conducted for CNN and other major media outlets can shape the nation's perception of a presidential race. Kevin Dietsch/Getty Images

Polls of the 2020 presidential election were at their collective worst in 40 years.

No misfire that year was more striking than CNN’s. Its final poll before the election estimated that Joe Biden...

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