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Neutral news sources could exploit today’s polarized mediascape to boost revenue − here’s why they may choose not to

  • Written by Abhishek Ray, Assistant Professor of Information Systems and Operations Management, George Mason University
Neutral news sources could exploit today’s polarized mediascape to boost revenue − here’s why they may choose not toIncreasingly, Americans are interested only in news that confirms their political beliefs.Stock/Getty

Even news outlets perceived as politically neutral can benefit from today’s polarized media environment.

The past decade has seen a surge in partisan online news sites that patently skew toward one side of the American political spectrum, from...

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