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Readers prefer to click on a clear, simple headline − like this one

  • Written by David Markowitz, Associate Professor of Communication, Michigan State University
Readers prefer to click on a clear, simple headline − like this oneTurns out, people like it when their information is delivered in a straightforward way.Carol Yepes/Moment via Getty Images

In an era when people trust news less than ever, how can journalists break through and attract the attention of average people to provide information about their communities, the nation and the world?

By not complicating things.

O...

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