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If you want Americans to pay attention to climate change, just call it climate change

  • Written by Wändi Bruine de Bruin, Director of Behavioral Science & Policy Initiative, Schaeffer Institute of Public Policy & Government Service, USC Price School of Public Policy, USC Dornsife College of Letters, Arts and Sciences
If you want Americans to pay attention to climate change, just call it climate changeEscalating the language might work in a rally, but the general public isn't as swayed by it, a new study show.Erik McGregor/LightRocket via Getty Images

You probably have been hearing phrases like “climate crisis,” “climate emergency” or “climate justice” more often lately as people try to get across the urgent...

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