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Online fundraising may require different strategies for different devices − new research

  • Written by Kristen Ferguson, Assistant Professor of Marketing, University of Notre Dame
Online fundraising may require different strategies for different devices − new researchDoes staring at your phone put you in a giving mood?AndreyPopov/iStock via Getty Images Plus

Most charities aren’t tailoring their online fundraising strategies to the electronic device donors may use when deciding whether to click a “donate” button. That’s what our marketing research team determined when we reviewed the...

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