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Storytelling strategies make communication about science more compelling

  • Written by Emma Frances Bloomfield, Associate Professor of Communication Studies, University of Nevada, Las Vegas
Storytelling strategies make communication about science more compellingA story that includes characters and focuses on what people care about can stand up to misinformation.SDI Productions/E+ via Getty Images

As a science communication scholar, I’ve always supported vaccination and trusted medical experts – and I still do. As a new mom, however, I’ve been confronting new-to-me emotions and concerns wh...

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