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One memorable speech can turn around a faltering campaign − how Nixon did it with his ‘Checkers’ talk

  • Written by W. Joseph Campbell, Professor Emeritus of Communication, American University School of Communication
One memorable speech can turn around a faltering campaign − how Nixon did it with his ‘Checkers’ talkRichard Nixon poses with his family and their dog, Checkers, in Washington, D.C., in September 1952. Bettmann/Contributor

Twenty years before Watergate, then-Sen. Richard Nixon’s national political ambitions were in peril. He was accused of dipping into a private, $18,000 slush fund to cover expenses, and doubts about the propriety of his...

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