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Fandom usually means tracking your favorite team for years − so why are the Olympics so good at making us root for sports and athletes we tune out most of the time?

  • Written by Noah Cohan, Assistant Director of American Culture Studies, Washington University in St. Louis
Fandom usually means tracking your favorite team for years − so why are the Olympics so good at making us root for sports and athletes we tune out most of the time?A fan cheers for U.S. tennis players in the men's doubles gold medal match during the 2012 Summer Olympics in London.AP Photo/Victor R. Caivano

Every four years, millions of Americans join billions of their fellow humans across the globe to celebrate the astonishing athletic feats at the Summer Olympics.

Warm-weather sports such as swimming and...

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