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Beyond Seinfeld’s ‘Unfrosted’ – lessons from Michigan’s serial cereal entrepreneurs

  • Written by Laurel Ofstein, Faculty Director, Burgess Institute for Entrepreneurship and Innovation, Michigan State University
Beyond Seinfeld’s ‘Unfrosted’ – lessons from Michigan’s serial cereal entrepreneursJerry Seinfeld promotes his Netflix film 'Unfrosted,' which tells the story behind the launch of Kellogg's Pop-Tarts. Frederic J. Brown/via Getty Images

The recent release of “Unfrosted,” which was directed by Jerry Seinfeld, had an underwhelming debut on Netflix and has even been declared “one of the decade’s worst movies.&r...

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