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Beyond Seinfeld’s ‘Unfrosted’ – lessons from Michigan’s serial cereal entrepreneurs

  • Written by Laurel Ofstein, Faculty Director, Burgess Institute for Entrepreneurship and Innovation, Michigan State University
Beyond Seinfeld’s ‘Unfrosted’ – lessons from Michigan’s serial cereal entrepreneursJerry Seinfeld promotes his Netflix film 'Unfrosted,' which tells the story behind the launch of Kellogg's Pop-Tarts. Frederic J. Brown/via Getty Images

The recent release of “Unfrosted,” which was directed by Jerry Seinfeld, had an underwhelming debut on Netflix and has even been declared “one of the decade’s worst movies.&r...

Magazine

Common Risks Hidden in Commercial Lease Agreements

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Corporate Secretarial Services in Singapore: Annual Compliance, Key Filings, and Common Mistake

Annual compliance in Singapore should not be treated as a once-a-year administrative event. It is an ongoing governance system that depends on accurate records, timely filings, disciplined approvals...

Why Early Protection of Intellectual Assets is Critical

For many businesses, intellectual assets are among the most valuable things they own, yet they're often the last to receive formal legal protection. A brand name or a proprietary process can represe...

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