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Moral metrics: Are corporate algorithms becoming our new moral authorities?

  • Written by Beth DuFault, Assistant Professor of Marketing, University of Portland
Moral metrics: Are corporate algorithms becoming our new moral authorities?Scores help give us a sense of how we're doing – but they're not always neutral.Dilok Klaisataporn/iStock via Getty Images Plus

You check your credit score before applying for an apartment. Your fitness watch tells you whether you slept well enough. A workplace dashboard measures your productivity. Parents can buy devices that track their...

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