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How Jason Kelce built his personal brand and became a Philly legend

  • Written by Amy Lavin, Associate Professor of Practice, Fox School of Business and Management, Temple University
How Jason Kelce built his personal brand and became a Philly legendJason Kelce is sticking with his underdog brand as his post-NFL career takes off.Tim Nwachukwu/Getty Images

Philly icon and former Eagles star Jason Kelce has continued to make headlines since he announced his retirement from the NFL on March 4, 2024.

A few days after Kelce’s announcement, Campbell Soup unveiled its first Legend Edition Chunky...

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