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Making the moral of the story stick − a media psychologist explains the research behind ‘Sesame Street,’ ‘Arthur’ and other children’s TV

  • Written by Drew Cingel, Associate Professor of Communication, University of California, Davis
Making the moral of the story stick − a media psychologist explains the research behind ‘Sesame Street,’ ‘Arthur’ and other children’s TVChildren's TV shows are typically designed to improve their viewers' cognitive, social and moral development.U.S. Air Force photo by Staff Sgt. Scott Saldukas/Released via Flickr

To adult viewers, educational media content for children, such as “Sesame Street” or “Daniel Tiger’s Neighborhood,” may seem rather...

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