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In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

  • Written by Vivek Astvansh, Associate Professor of Quantitative Marketing and Analytics, McGill University
In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a HyundaiHyundai and Amazon announced a big partnership in November 2023.Robyn Beck/AFP/Getty Images

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually.

On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot program would let shoppers not only browse...

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