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Revving up tourism: Formula One and other big events look set to drive growth in the hospitality industry

  • Written by Rachel J.C. Fu, Chair & Professor of Dept. of Tourism, Hospitality and Event Management | Director of the Eric Friedheim Tourism Institute | Affiliate Professor of Dept. of Information Systems and Operations Management, University of Florida
Revving up tourism: Formula One and other big events look set to drive growth in the hospitality industrySergio Perez of Oracle Red Bull Racing, right, and Charles Leclerc of the Scuderia Ferrari team compete in the Las Vegas Grand Prix on Nov. 19, 2023.Tayfun Coskun/Anadolu via Getty Images

In late 2023, I embarked on my first Formula One race experience, attending the first-ever Las Vegas Grand Prix. I had never been to an F1 race; my interest was...

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