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Electric vehicles are suddenly hot − but the industry has traveled a long road to relevance

  • Written by Hovig Tchalian, Assistant Professor of Entrepreneurship, University of Southern California
Electric vehicles are suddenly hot − but the industry has traveled a long road to relevanceEverything old is new again.Simon Skafar/E+/Getty Images

In 2023, more than 7% of cars sold in the United States were electric vehicles. In some parts of the world, such as Norway, the percentage was a whopping 20%. In California, where I live, almost 60% of people looking for a car in 2021 said they would at least consider getting an EV.

This...

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