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Early polls can offer some insight into candidates’ weak points – but are extremely imprecise

  • Written by W. Joseph Campbell, Professor Emeritus of Communication, American University School of Communication
Early polls can offer some insight into candidates’ weak points – but are extremely impreciseVoters cast their ballots in the race for governor in Kentucky on Nov. 7, 2023. Michael Swensen/Getty Images

Preelection polls have been inescapable early in the 2024 election year, setting storylines, as they invariably do, for journalists and pundits about the race for the presidency.

At the same time, the polls have delivered reminders that they...

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