Asian Spectator

Men's Weekly

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5 marketing lessons from the Taylor Swift and Travis Kelce romance

  • Written by Angeline Close Scheinbaum, Dan Duncan Endowed Professor of Sports Marketing.Associate Professor of Marketing, Clemson University
5 marketing lessons from the Taylor Swift and Travis Kelce romanceThe stands at Kansas City Chiefs games look different than they used to.Kirill Kudryavtsev/AFP/Getty Images

What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole lot of excitement, as the romance of Taylor Swift and Travis Kelce has shown. But amid all the cheering, canoodling and Instagram...

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