Asian Spectator

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Why more food, toiletry and beauty companies are switching to minimalist package designs

  • Written by Lan Anh Nu Ton, Assistant Professor of Marketing, Texas Christian University
Why more food, toiletry and beauty companies are switching to minimalist package designsSiggi's Dairy keeps its yogurts simple with white packaging, black text and a dab of color to indicate the flavor.Neilson Barnard/Getty Images

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held that...

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