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Data brokers know everything about you – what FTC case against ad tech giant Kochava reveals

  • Written by Anne Toomey McKenna, Visiting Professor of Law, University of Richmond
Data brokers know everything about you – what FTC case against ad tech giant Kochava revealsThe data collectors see all.DrAfter123/DigitalVision Vectors via Getty Images

Kochava, the self-proclaimed industry leader in mobile app data analytics, is locked in a legal battle with the Federal Trade Commission in a case that could lead to big changes in the global data marketplace and in Congress’ approach to artificial intelligence and...

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