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How we almost ended up with a bull's-eye bar code

  • Written by Jordan Frith, Pearce Professor of Professional Communication, Clemson University
How we almost ended up with a bull's-eye bar codePeering into the past.C.J. Burton/The Image Bank/Getty Images

Few objects in the world are more immediately recognizable than the bar code. After all, bar codes are all around us. They’re on the books we buy and the packages that land on our doorsteps. More than 6 billion bar codes are scanned every single day. They’ve become such an...

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