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Consumers often can't detect fake reviews – and underestimate how many negative reviews might be fakes

  • Written by Shabnam Azimi, Assistant Professor, Loyola University Chicago
Consumers often can't detect fake reviews – and underestimate how many negative reviews might be fakesFake reviews of products and services are rampant online – and are often hard to pick out from the real ones.anyaberkut/iStock/Getty Images Plus via Getty Images

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Consumers who have a personality that scores high in terms of openness – such as being open to...

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