Retailers may see more red after Black Friday as consumers say they plan to pull back on spending – acting as if the US were already in a recession
- Written by Ayalla A. Ruvio, Assistant Professor of Marketing, Michigan State University

Retailers are gearing up for another blockbuster holiday shopping season, but consumers burned by the highest inflation in a generation may have other ideas.
Industry groups are predicting another record year of retail sales, with the National Retail Federation for...