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Ye and Adidas break up: Why brand marriages sometimes go bad

Written by Pankhuri Malhotra, Assistant Professor of Marketing, University of Oklahoma

Ye, formerly Kanye West, lost some of his corporate partners after expressing antisemitic remarks. AP Photo/Evan Vucci

Brand partnerships between seemingly disparate companies or organizations are all around us.

Clothing retailer H&M partnered with animal rights group PETA in 2021 to launch a vegan fashion collection. FIFA, soccer’s world...

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Terjebak budaya sungkan: Enggan komplain bisa menghambat perbaikan pelayanan publik

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Kamu nyaman curhat dengan AI? Hati-hati kena gangguan mental

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