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Why Google, Bing and other search engines' embrace of generative AI threatens $68 billion SEO industry

  • Written by Ravi Sen, Associate Professor of Information and Operations Management, Texas A&M University
Why Google, Bing and other search engines' embrace of generative AI threatens $68 billion SEO industrySearch engines are expected to increasingly incorporate generative AI. ArtemisDiana/iStock via Getty Images Plus

Google, Microsoft and others boast that generative artificial intelligence tools like ChatGPT will make searching the internetbetter than ever for users. For example, rather than having to wade through a sea of URLs, users will be able...

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