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Often in error but still seductive: Why we can't quit election polls

  • Written by W. Joseph Campbell, Professor of Communication Studies, American University School of Communication
Often in error but still seductive: Why we can't quit election pollsPolls showed Joe Biden, right, holding double-digit leads over Donald Trump, left, in the run-up to the 2020 election, but he won election by only 4.5 percentage points. AP Photo/Patrick Semansky, File

Their record is uneven. They misfired in one way or another in the past three presidential elections. And yet the prevalence of election polls...

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