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Lego's ESG dilemma: Why an abandoned plan to use recycled plastic bottles is a wake-up call for supply chain sustainability

  • Written by Tinglong Dai, Professor of Operations Management & Business Analytics, Carey Business School, Johns Hopkins University
Lego's ESG dilemma: Why an abandoned plan to use recycled plastic bottles is a wake-up call for supply chain sustainabilityLegos are designed to last for decades. That posed a challenge when the toymaker tried to switch to recycled plastics.AP Photo/Shizuo Kambayashi

Lego, the world’s largest toy manufacturer, has built a reputation not only for the durability of its bricks, designed to last for decades, but also for its substantial investment in sustainability....

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