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Coca-Cola's biggest challenge in greening its operations is its own global marketing strategy

  • Written by Bart Elmore, Professor of History, The Ohio State University
Coca-Cola's biggest challenge in greening its operations is its own global marketing strategyEgyptian workers push Coca-Cola branded refrigerators, provided free to grocers, through a Cairo street.Mohammed Al-Sehiti/AFP via Getty Images

Coca-Cola is one of the world’s most widely recognized brands. Its global reach, spanning more than 200 countries, was the theme of a 2020 commercial that showed families drinking Coke with their...

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