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Being told where their blood ends up encourages donors to give again – new research

  • Written by Edlira Shehu, Professor of Digital Marketing, University of Groningen
Being told where their blood ends up encourages donors to give again – new researchWhat's a good way to get people to participate in blood drives?Jon Cherry/Getty Images

Telling people who have donated blood when and where the blood was used makes them more likely to do it again, according to our new study. Donors who got details like the date and the hospital were 10% more likely to donate again than people who were just thanked....

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