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Lost in the coffee aisle? Navigating the complex buzzwords behind an 'ethical' bag of beans is easier said than done

  • Written by Spencer M. Ross, Associate Professor of Marketing, UMass Lowell
Lost in the coffee aisle? Navigating the complex buzzwords behind an 'ethical' bag of beans is easier said than doneThe text on a single bag of coffee can feel like information overload.d3sign/Moment via Getty Images

You’re shopping for a bag of coffee beans at the grocery store. After reading about the effects of climate change and how little farmers make – typically $0.40 per cup – you figure it might be time to change your usual beans and...

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