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Name-calling in politics grabs headlines, but voters don't like it – and it could backfire in the 2022 midterm elections

  • Written by Beth L. Fossen, Assistant Professor of Marketing Kelley School of Business, Indiana University
Name-calling in politics grabs headlines, but voters don't like it – and it could backfire in the 2022 midterm electionsA voter and her child cast a ballot during the midterm primary elections in Virginia in June 2022. Alex Wong/Getty Images

Spending on political advertising is setting records in the midterm elections. But evidence shows that negative messages might discourage voters from casting ballots altogether.

As the 2022 midterms get closer, political attacks...

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