Asian Spectator

Men's Weekly

.

The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment

  • Written by Jacqueline Rifkin, Assistant Professor of Marketing, Cornell University
The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainmentWhat makes improvised stage patter more appealing than a canned script?FangXiaNuo/E+ via Getty Images

The Research Brief is a short take about interesting academic work.

The big idea

Audiences love to see athletes and entertainers behaving spontaneously, according to our recent research, because ad-libbed lines, spectacular catches, improvised set...

More Articles ...

  1. Moldova is trying to join the EU, but it will have a hard time breaking away from Russia's orbit
  2. Work requirements don't work for domestic violence survivors – but Michigan data shows they rarely get waivers they should receive for cash assistance
  3. How do credit scores work? 2 finance professors explain how lenders choose who gets loans and at what interest rate
  4. How teachers can stay true to history without breaking new laws that restrict what they can teach about racism
  5. New anti-transgender laws will hurt Indigenous peoples’ rights and religious expression
  6. Governments and environmental groups are turning to international courts to address the impacts of climate change — podcast
  7. I study migrants traveling through Mexico to the US, and saw how they follow news of dangers – but are not deterred
  8. Getting Social Security on a more stable path is hard but essential – 2 experts suggest a way forward
  9. Invasive lionfish have spread south from the Caribbean to Brazil, threatening ecosystems and livelihoods
  10. War in Ukraine might give the Chinese yuan the boost it needs to become a major global currency -- and be a serious contender against the US dollar

Magazine

Bukan solusi tapi beban: Mengapa Prabowonomics justru berisiko terhadap perekonomian rakyat?

(ElKurnia8/Shutterstock)● Presiden Prabowo mengenalkan konsep ‘Prabowonomics’ yang diklaim bisa menumbuhkan ekonomi hingga 8%.● Lain di klaim, ‘Prabowonomics’ justr...

Kenapa nilai zakat Indonesia masih rendah meski pembayaran zakat digital sudah di mana-mana?

● Potensi zakat nasional tembus ratusan triliun.● Dana sebesar itu bisa jadi dana segar pembangunan dan pengentasan kemiskinan nasional.● Pembayaran online ternyata tak mendongkrak p...

‘Lebaran blues’ dan rasa kehilangan: Bagaimana momen hari raya bisa memicu duka

Tampak belakang seorang perempuan mengenakan pakaian salat duduk di kursi roda pada perayaan Idulfitri.Creativa Images/Shutterstock● Bagi mereka yang sedang berduka, hari raya dapat membuat rasa...