Consumers often can't detect fake reviews – and underestimate how many negative reviews might be fakes
- Written by Shabnam Azimi, Assistant Professor, Loyola University Chicago
Fake reviews of products and services are rampant online – and are often hard to pick out from the real ones.anyaberkut/iStock/Getty Images Plus via Getty ImagesThe Research Brief is a short take about interesting academic work.
The big idea
Consumers who have a personality that scores high in terms of openness – such as being open to...





