Asian Spectator

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Dog owners take more risks, cat owners are more cautious – new research examines how people conform to their pets' stereotypical traits

  • Written by Lei Jia, Assistant Professor of Marketing, Kent State University
Dog owners take more risks, cat owners are more cautious – new research examines how people conform to their pets' stereotypical traitsDogs are seen as more likely to leap without looking – possibly a trait shared with their owners. Artur Debat/Moment via Getty Images

The Research Brief is a short take about interesting academic work.

The big idea

Dog owners tend to take bigger risks and respond more to reward-oriented advertisements. Cat owners, on the other hand, are...

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