Asian Spectator

Men's Weekly

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Cognitive biases and brain biology help explain why facts don’t change minds

  • Written by Keith M. Bellizzi, Professor of Human Development and Family Sciences, University of Connecticut
Cognitive biases and brain biology help explain why facts don’t change mindsIt can feel safer to block out contradictory information that challenges a belief.Peter Dazeley/The Image Bank via Getty Images

“Facts First” is the tagline of a CNN branding campaign which contends that “once facts are established, opinions can be formed.” The problem is that while it sounds logical, this appealing...

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